of others rather than our own. How many of us were shot down by parents with the words, "Proper young ladies and gentlemen are modest and do not toot their own horn"? We believe followers, friends, and family will think less of us if we promote our books.
WRONG! This is a new day! In the world of publishing (as in any entertainment industry) promotions are the only way to share the great news that we have done something wonderful -- we've completed a book, had it accepted and published (or self-published), and now we want everyone to know. It's a great accomplishment! Shout it to the world -- we have the means at our fingertips. We can share it on all our social media sites. We can't put up a sign over our business, but we can PROMOTE and we owe it to ourselves, our potential readers, and our publisher to do just that!
What if? What if our book doesn't sell? Will our world end? Will our family cease to love us? We must put the fear of rejection into perspective. Most of us have dealt with rejection of one kind or another all our lives. What if the worst happens -- no sales, bad reviews, low rankings?
Then we need to remember why we wrote our book. Did we write it for the joy of the work or did we write it to become rich? Rich would be nice, but chances are the majority of us write because we are compelled to by our heart and mind. Remember this and keep writing. Just because one story or book isn't well accepted doesn't mean the next might not be a bestseller, or at least widely accepted.
or maintain a website, or even participate on social media sites. Remember all of us have had "firsts" throughout our lives -- first date, first time driving, first time using an ATM -- and this is just another challenge. Trial and error is a good way to learn how to participate in groups and social media. Ask a friend for help, post questions to our publishing group, get a child or grandchild involved. What a great way to spend time with a loved one and learn at the same time. There are community classes available to help with computer skills or affordable techies who can create a website and blog. Lose the fear and learn!
4. Keep your list of groups manageable and participate weekly if possible. Respond to other authors, ask questions, and participate. Don't get discouraged if it seems your promotions are not getting an immediate response. Readers often lurk on groups while following posts and digests and will read your responses up to a week or a month later. The same is true of blog articles.
5. Don't be afraid to try a new tactic. Consult friends on what works for them. Ask an author who is great at promotions to mentor you. Discuss price changes, description changes, or even cover changes with your publisher, editor, or cover designer. Offer a contest or join a Night Owl or Fish Goddess Promotion. Trade interviews and blog articles with friends.
6. Many readers feel that if you don't think enough of your book to promote it, WHY SHOULD THEY READ IT? Sometimes what we DON'T DO makes as much of an impressions as what we actually do. If you aren't confident enough to at least attempt to promote your work, you are writing for yourself and you are doing a disservice to your prospective readers, your publisher and their staff, and yourself.
The name of this game is KEEP YOUR NAME or the NAME of YOUR BOOK in the public eye!
Always remember, if others can do it, you can too!